Here’s a new commercial containing segments of older ads from Lay’s Meats, a fixture on the East Tennessee food scene for 80 years. According to an article in the Knoxville News Sentinel, Lays was founded in 1921 and sold to various investors, who went bankrupt in 2001. For kids growing up in the days of black and white television, Lay’s ads, with their singing three little pigs, were a ubiquitous presence.
The News Sentinel piece states that John Ward, the perennial sportscaster for the University of Tennessee Vols, wrote the three little pigs song while working for Lavidge & Associates, the Knoxville firm that create the ads.
The Lay family still sells meat at Lay’s Market, 622 E. Jackson Avenue in Knoxville.
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