Black Friday, Black label Jack in Lynchburg

November 25, 2006

Today’s News Sentinel carries the story of holiday shoppers who shun malls and make a trip to the Jack Daniels distillery in Lynchburg for some Christmas cheer. While the distillery delivers a great tour and makes a good outing, it’s actually not a very good place to buy Tennessee’s most famous product.

In one of the wonderful ironies of Tennessee, Moore County is dry, and it took an act of the state legislature to allow the distillery to sell any whiskey at all. The bottles sold on site are the more expensive commemorative ones.

I recommend taking the tour, but buying your whiskey at a conventional liquor store. There you’ll find better prices and all sizes of Jack Daniels, from stocking stuffers to frat-house party sizes.

KnoxNews: State