“Niche marketing” touted by Tennessee tourism chief

July 20, 2007

Today’s Chattanooga Times Free Press contains a piece overing a speech by Tennessee Tourism Commissioner Susan Whitaker in which she mentions that $250,o00 was allocated for “niche marketing” of the state. “The state had been targeting such niche events as hunting, fishing, cultural events and music, Ms. Whitaker said, but this year is adding baby boomers, weddings and honeymoons, reunions and sporting events.”

I’m not sure if I’d call hunting and fishing “niche events,” but the idea of targeting marketing at particular groups of potential visitors is a good idea. Tennessee could begin with jerky lovers, as seen from this billboard on I-40:


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