Tennessee’s Department of Tourist Development is rolling out a new way of promoting the state: Discover Tennessee Trails and Byways. According to a news release, “The concept behind the program is to leverage Tennessee’s visitor brands including Chattanooga, Knoxville, Great Smoky Mountains, Memphis and Nashville. Self-guided driving trails extend visitor’s stays by showcasing nearby regional gems such as Jack Daniel Distillery, Trenton’s Teapot Museum, Gray Fossil Site and Museum, the homes of three American presidents, our award-winning state parks and agritourism sites.”
You can see more here, but not much. I’m kind of surprised they have released this concept when so much work remains to be done on it.